Watch concept for Fossil
Client: Fossil watches / Parsons the New School for Design
New York, 2006
As an inter-disciplinary course/competition in collaboration with Fossil watches, our class was divided into five groups with the goal of conceptualising a watch design and its packaging (the emblematic Fossil watch tin).
We were awarded 1st prize for our watch design (for which the prototype was produced), also being awarded 2nd runner-up for our tin design.
The hands and dials system was replaced with one consisting of two concentric rotating discs. The inner disc contained the hours and the outer the minutes marked on their surfaces. The current time was indicated under a magnifying glass on the crystal:
Our 2nd runner-up Fossil tin package design:
This was our second watch design proposal:
We designed 5 characters for a background story: The 70's Office. We then went on to design one watch concept for each character based on their presumed idiosyncrasy.
Throughout the guided process with our project directors, we chose the Janitor as the character for whom we would design the watch. It had to be a watch that was resistant to water, to manual work and possible mild impacts, therefore we chose materials and shapes such as: a thick leather band, a bulky aluminum hex nut-shaped case and a strong crystal.