I was tasked with developing the visual identity for the French product design collective La Fédération Française de Design for their exhibition at Paris Design Week 2013, held at the Carrousel du Louvre in Paris. The exhibition centered around the theme “Black & Wood vs. White & Wood,” conceived as a federative sports competition between the black team and the white team.

My contributions included designing the collective's logo in both horizontal and squared formats, creating a striking black and white screen-printed poster on wood, and producing spatial graphics that enhanced the exhibition environment. Additionally, I developed a video teaser showcasing the making of the entire show. Through these elements, I aimed to unify the exhibition's theme and encourage visitor engagement.

> federationfrancaisededesign.com
> Some photos ©2013 Charles Seuleusian (charlesseuleusian.com)