The Naked Shop

Client: María Mella (The Naked Shop)
Paris, France, November 2018

The Naked Shop is a concept boutique specialised in liquid bulk produce for home and body hygiene. Their products are a 100% natural, environmentally responsible and focused on a zero-waste philosophy, ranging from dish soap, detergent, cleaning vinegar to body soap, shampoo and more.

Their main product line consists of an innovative self-service system enabled through a digital-interface serving machine that allows you to fill and re-fill your glass bottles and pay the desired amount of the product.

María requested a visual identity that reflected their concept, backed up on a very clean and stripped-down aesthetics.  The graphic work required for this project included: logo + applications, bottle labels, machine functions information graphics and more.

© 2018 The Naked Shop: