Watch concept for Fossil
award-winning school project
Client: Fossil watches / Parsons the New School for Design.
New York, 2006
This was a group project developed during my studies at Parsons.
It was an inter-disciplinary course in which each group had to conceptualize a watch and its package (the emblematic Fossil tin).
We won 1st prize for watch design and got our prototypes made, and we received 2nd runner up for the tin design.
Fossil tin package design:
Conceptualization characters. We designed 5 characters of an imaginary story, The 70's Office. We then designed one watch concept for each character. Along the process with our project directors, we selected the Janitor as the character to work a design for. A watch that was resistant to water, to manual work and possible mild impacts.